WISCONSINEYE
From 2006 to 2012, I was president and CEO of WisconsinEye, the Madison WI-based
501(c)(3) private, non-profit public affairs network that has delivered nonpartisan, unedited coverage of state government and Civic Wisconsin on cable and the Web since 2007. I launched and successfully operated the digital, multiplatform, multimedia broadcast television network.
As CEO, I had full strategic and operational responsibility for the network and oversaw 50 percent annual increases in viewership and a multiplatform PR and marketing program that won WisconsinEye local and national accolades for public service.
My responsibilities and activities at WisconsinEye included:
501(c)(3) private, non-profit public affairs network that has delivered nonpartisan, unedited coverage of state government and Civic Wisconsin on cable and the Web since 2007. I launched and successfully operated the digital, multiplatform, multimedia broadcast television network.
As CEO, I had full strategic and operational responsibility for the network and oversaw 50 percent annual increases in viewership and a multiplatform PR and marketing program that won WisconsinEye local and national accolades for public service.
My responsibilities and activities at WisconsinEye included:
- Recruited from PhD program at UW-Madison School of Journalism and Mass Communication to launch the network within 12 months. Built all-digital production center, hired staff, secured state approvals for Capitol construction, negotiated cable agreements, created Web portal for live and archived video, began broadcasting on cable and Web--all in nine months.
- Led full-time operations team of 10, averaging 40 hours of new, award-winning programming weekly on annual operations budget of $1 million, all contributed by private donors.
- Created effective partnerships with state government, cable companies, public affairs organizations, media, external technology partners.
- Led local and national government relations and public relations programs, including social media.
- Conceived, developed and launched MyWisconsinEye, a leading-edge, personalized paid Web service for public policy professionals and new source of earned revenue for network.
